Pietro Candela

Pietro Candela is the General Manager of Alipay+ in Europe, operated by Ant International, within Ant Group. Before Ant Group, Pietro was partner of EY within the EMEIA Advisory Center, focusing on innovation and customer growth strategies. Pietro was also Partner at Booz & Company (aka Strategy&), within the European Communication Media & Technology practice, leading the Digital Business & Technology practice in Italy. He also served, as Independent Board Member, an Italian Financial Institution specialized in Mobile and Digital payments. As adjunct professor at Luiss University, Pietro led the Communication Economics course in 2005-2007. Piero holds a degree in Electronics Engineering and an MBA from the Polytechnic of Milan. Since 2016, Pietro Candela has been serving Alipay, operated by Ant Group, the world's largest mobile payment platform, leading the development of the Alipay+ in Europe. Alipay+ is an open and global solution aimed at connecting major financial institutions, international brands and retailers, marketing agencies and service providers and helping them engage and sell to cross-border shoppers and travellers, through mobile payments, targeted marketing and lifestyle services. Since 2019, Pietro also sits in the board of Casta Diva Group, a leading communication company listed on the Milan AIM stock exchange, present in 14 branches all over the world.